Hunting, shooting sports, defense and safety: these are the protagonists of the Fiocchi 2021 calendar that have been celebrated through the selection of 12 photos that will accompany customers and fans over the next year.
A calendar that will give space to the different sectors Fiocchi works in, through the faces and the stories that make the company based in Lecco famous all over the world: biathlon world champion Dorothea Wierer, champions of the Italian Target Shooting Federation Jessica Rossi, Giovanni Pellielo, Mauro de Filippis, and Gabriele Rossetti, the images of the most suggestive hunting places, photos of the Italian army.
“We wanted to make the users of our product the center of attention, whether they are enthusiasts or professionals - claims Alessandra Selva, Marketing Manager of Fiocchi - All the protagonists of the photos are real people and are portrayed in a real situations: this is the concept of our work”.
Hunting images were realized by photographer and hunter Dario Airoldi, good in capturing the essential moments and emotions during a hunt. Sports photos were taken by YAK Agency, an agency specialized in sports communication of Italian and international brands and events. The images of the security and defense sector are classified both in terms of location and photographer.
“Our marketing team is notably proud of the emotions that each photo can transmit - concludes Alessandra Selva - The philosophy beyond this calendar, where all the protagonists have been shown in their essential nature, is the same as Fiocchi: focusing on the essential elements, without ever forgetting details”.